The name WHEN is pure genius for a fertility brand. It perfectly captures the essence of the company’s mission to empower individuals with knowledge and proactive choices around their reproductive health. The ambiguity of the name works on multiple levels – it’s the question everyone has when starting their fertility journey, and it signifies the brand’s commitment to providing answers and support. This duality creates a sense of intrigue and trust, establishing WHEN as a reliable guide in a field often shrouded in uncertainty.

Furthermore, WHEN is a concise and memorable name that’s easily adaptable name across various platforms and marketing materials. It avoids the clichés often associated with fertility brands, opting for a more modern and approachable feel. This aligns perfectly with WHEN’s goal of breaking free from traditional norms and fostering open conversations about fertility. The name itself becomes an invitation to engage with the brand and explore the possibilities it offers, ultimately empowering individuals to take control of their reproductive journeys.