In my two decades as a naming expert, I’ve seen firsthand how a great name can make a brand sing! But I’ve also seen how a failed naming project can throw water on your internal team’s enthusiasm and momentum. This one’s for the marketing and branding folks out there who are looking to nail their next product naming or company naming project.

Choosing the Right Naming Agency
Let’s be real, finding the right naming agency can be tough. A lot of agencies claim to offer naming services, but many lack true naming expertise. Don’t get me wrong, your web design firm might come up with a decent name, but they often miss crucial steps like trademark screening. You don’t want to fall in love with a name only to find out it’s already taken! 💔

Here’s how to find a true naming pro:
• Check their credentials: Look for a dedicated naming expert on their roster with a proven track record. LinkedIn is your friend! Use it to validate their staff’s naming resumé
• Ask the right questions: During the pitch, ask about their naming process and what excites them about naming. A true word nerd will light up! 💡
• Get referrals: Tap into your network for recommendations.


Decision-Makers: Get Them On Board Early!
Once you’ve found your dream team, get those decision-makers (yes, even the CEO!) involved from the kickoff meeting. Trust me, including them early will save you headaches down the road. When the C-suite feels heard, they’re way more likely to love the final name.

Good Names Take Time (and a Little Magic) 🕰️
Don’t expect amazing names overnight. Unique, memorable names require time, exploration, and a sprinkle of inspiration.

Your naming expert needs time to dive deep, explore metaphors, and uncover those hidden gems. If they say they need a few weeks, trust their process. It’s worth the wait! 💎

Trademark Screening is a Must
A reputable naming agency will always prescreen names for trademark availability. This is non-negotiable! Avoid the heartbreak of falling for a name you can’t have. 🚫

Embrace the Unexpected
Be open to new ideas and creative approaches. Give your naming expert the freedom to explore and surprise you. You might just discover a whole new way of thinking about your brand!

Now go forth and name amazing things!
(And if you get stuck, you know who to call. 😉)