Does your company need a new name?
That’s our specialty. Let us at it!
Do you have a new product that needs to stand out?
Do you have
a new product that needs to stand out?
We’ve got you covered. 
Need a feature name or naming strategy for your vast array of features?
Let us dig in and solve it.
Ever wish you had a naming expert to sit in on meetings and offer ad hoc guidance?
We absolutely love doing just that.
Are you a design or branding agency who needs an occasional naming pro to lead a naming project?
We’re plug-n-play like that.
About Emphatic
My name is Aaron Hall, and this is my story. After graduating from Harvard, I landed in San Francisco just in time for the dot-com crash in 2001. That’s when I stumbled into my first naming job. And it was love at first sight, er… name.
For twenty-two years I’ve climbed out of bed each morning excited to play with words. I love what I do and I try to help my clients experience that same excitement.
I’ve worked at naming-only firms and I’ve run naming departments at global branding firms.
We keep good company
Over the last two decades, we’ve worked with great clients to create exciting names.
A few names we loved creating
All names were developed while working at other agencies, including: Siegel+Gale, Salt, and Catchword.